About
About EU Product
EU Product is an independent reference resource on EU market-access, product-compliance and company-formation topics — built to answer the questions a non-EU manufacturer or seller actually has, sourced against primary EU legislation rather than secondary summaries, and kept honest about what's settled law versus what's still a proposal.
What This Site Is
- Independent: not a marketplace, not a testing lab, not a certification body
- Source-adjacent: primary EUR-Lex/EC links next to the claims they support
- Dated: every content page carries a "last verified" date
- Honest about status: current law, proposals and phase-in dates kept visibly separate
Why This Site Exists
A Reference Built Around the Actual Question Sellers Ask
Most content answering "how do I sell products in the EU" falls into one of two camps: an official EU portal that is authoritative but structured around institutional process rather than a seller's actual decision sequence, or a commercial compliance page that is easy to read but frames every regulation as a reason to book a consultation. EU Product was built to sit between the two — structured like a reference (a direct answer, scope in/out, the current legal status, who's responsible, what evidence is expected), sourced like one too, without pretending every requirement needs a paid service to resolve.
That means some pages on this site point toward the site's own paid Product Compliance Assessment where that's genuinely the next useful step, and other pages simply give the answer and stop, because the honest answer didn't require a sale. Both are intentional — the goal is for a reader to be able to tell the difference.
Who Writes This
Written by One Person, Named on Every Page
Daniel Malbašić
EU Product is written and maintained by a single named author rather than an anonymous editorial team — Daniel Malbašić researches and writes on EU market-access, company-formation and product-compliance topics, with published work referenced on Google Scholar and SSRN. That authorship is stated on every content page, not just here, along with a "last verified" date, so a claim can be traced back to a real person and a real point in time rather than an undated, unowned page.
Being independent and single-author does not mean unsourced — see how sourcing actually works below, and the full list of primary sources this site cites on the Sources page.
Why Single-Author, Stated Plainly
Small and Named Beats Large and Anonymous
A lot of compliance content online is published under a company name with no named author, no stated credentials, and no way to check who actually wrote a specific claim or when it was last checked against the underlying law. EU Product takes the opposite approach on purpose: one named author, a visible research trail (the Google Scholar and SSRN links above are real, checkable profiles, not decoration), and a "last verified" date on every content page. This doesn't make every page infallible — no single-author site is — but it makes every claim traceable and correctable, which matters more in a subject area where the underlying law genuinely changes and a page that quietly goes stale is worse than one that's clearly dated.
The practical implication for a reader: if something on this site looks wrong or out of date, there's a specific person and a specific page to point that at, not a support ticket that disappears into an anonymous content team.
How Pages Get Written
The Standard Every Page on This Site Is Held To
Primary sources first
Claims about what a regulation requires link directly to the EUR-Lex text or the relevant European Commission publication, adjacent to the claim itself — not just named in a sources list at the bottom.
Status kept honest
Current, enforced law is described as current law. A Commission's indicative plan, a proposal not yet formally published, or a delegated act still pending is described as exactly that — see how the Digital Product Passport and European Product Act pages both handle this distinction explicitly.
Real scenarios, not fabricated ones
Where a page describes a common mistake or a worked example, it reflects a pattern actually discussed in the field — never a named client, invented statistic, or fake testimonial.
What EU Product Is Not
Where This Site's Job Ends
Not legal advice
This site is a structured reference to help you understand what exists and where to look next — not a legal determination for your specific product, and not a substitute for qualified legal or regulatory counsel on a high-liability matter.
Not a certification body or notified body
EU Product does not test products, issue conformity certificates, or act as a notified body under any EU directive — where a page mentions testing or certification, it's explaining the requirement, not offering to perform it.
Free Content vs the Paid Assessment
Why Some Pages Point to a Paid Step, and Most Don't
This site offers one paid service — the Product Compliance Assessment — and it's worth stating plainly how that relates to everything else here.
The free content stands on its own
Every regulation guide, the rules index, and the FAQ answers on this site are written to be genuinely useful without paying for anything — the goal is a reader leaving with a real, correct answer, whether or not they ever use the paid Assessment.
The Assessment exists for a narrower job
Mapping which requirements apply to one specific, real product is a task that benefits from a structured process rather than a reader manually cross-referencing several guides — that's the specific gap the paid Assessment fills, and it's mentioned only where that's genuinely the next useful step, not appended to every page as a default call to action.
FAQ
Common Questions
Who runs EU Product?
EU Product is written and maintained by Daniel Malbašić, a single named author rather than an anonymous company or editorial team — his research and published work are linked directly from the author box on every content page.
Is EU Product affiliated with the European Union or European Commission?
No — EU Product is an independent, privately-run reference resource. It is not an EU institution, not a government body, and not officially affiliated with the European Commission or any EU agency. It cites EU legislation directly and links to official EUR-Lex and Commission sources, but it is not one of them.
How does EU Product make money?
Through the paid Product Compliance Assessment, offered as one specific service — the free content on this site (every regulation guide, the requirements index, the FAQ answers) is not gated behind payment and is written to be useful on its own.
How often is content on this site updated?
Each content page carries its own "last verified" date rather than one site-wide update claim — pages covering genuinely current, stable law are reviewed periodically, while pages covering fast-moving or proposal-stage topics (like the Digital Product Passport or the European Product Act) are checked more frequently given how much more often their underlying status can change.